"Don-ay: Pet Land"
The in-game donation platform!
Launched in 2018, Don-Ay: Pet Land is the first "donation game" ever which helps real animals in need supporting Best Friends Animal Society.
A tool for NPOs that can raise funds;
Engage their community in an innovative way;
Obtain visibility in an uncharted market for NPOs;
Attract more people into the movement;
Represents their mission and creating awareness;
A model that can be combined with any type of Organization: Humanitarian, Animal Rights, Environment.
A mobile videogame that gives the opportunity to have a positive impact in real-world while having fun;
A game mechanic that reflects the NPOs activities;
Whenever you watch an ad, a % of the income will be given to the NPO. So users generate donations just by playing.
A % of each in-game purchase will be given to the NPO, so each purchase represents a good deed.
An in-game section where the NPO can interact with the community + links to NPOs website/social media;
WANT A DONATION GAME FOR YOUR ORGANIZATION?
Gamification to Business
Accomplish your desired business objectives and interact with your audiences!
Just by adding the key elements of gamification, such as progression, leaderboards and rewards,
your software will obtain benefits! The interactions with your staff or stakeholders will become beneficial for your business.
When engagement increases, the rate of other important metrics, like unique visitors, time spent on site, frequency of visits, participation and conversation will constantly rise as well.
Employees get recognition based on their improvements and are rewarded for completing gamified training and tasks. The important point is that gamification can provide clear and charming progress to any user.
Shows users how they are doing. We use points or badges that get updated as soon as the users start playing. We show users their progress which in turn incentives them to work on eliminating their flaws.
Via Enrico Fermi 42, 24040 Filago (BG)