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Affinity Project is the first development project entirely made in Italy; it always supports non-profit organisations and is entirely free of charge.
Donating has never been such fun!
Don-Ay is the first game where you can have fun and do good. Enjoy yourself and challenge your friends to save animals.

Don-Ay is an innovative game, combining an endless run with a tamagotchi !
Every in-game purchase and every run generates a donation that will save animals in need. Thanks to Don-Ay, players will be notified of their contribution and what has been done with that donation. Feedback can be shared on social media, creating the first international community which can count on millions of donating players.

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the team
Let's get to know the Affinity Project team better
Ivan Paris
Roberto Ressi
Managing Director
Diego Ricchiuti
Creative Director
Affinity Project is founded on the following fundamental pillars: going beyond the present boundaries of the gaming industry in the continual search for synergy between the gaming world and real life; this combination is too often underestimated, but has unlimited potential. All this in the hope of keeping the flame of gaming alive in Italy whilst doing good for those less fortunate.